A Newbie’s Guide to EReading

eReading still causes a lot of confusion. I thought it might be useful to put together a post of some common questions regarding eReading and to do my best to answer them.

What is eReading?

Simply put, eReading is reading a book, comic, magazine or other similar content on an electronic device rather than hard copy.

Why should I give up my paperback and switch to eReading?

Like many things, eReading is not an either / or activity. There is no reason why you can not read books in both hard copy and ebook formats. It is very much a personal choice.

Having said that, there are pros and cons to eReading. I have listed some here to help you decide if eReading is right for you.

Pros:

Convenience. With eReading you can carry your entire library around with you on your eReader, smartphone or tablet. Can you imagine carrying around all 14 hardback books in the Wheel of Time series? With eReading that is no issue. Likewise, if you're living in a small space, an ereader takes up much less room than forty shelves of books.

Accessibility. Most eReaders and eReading applications allow you to adjust the font size to suit your eyesight. This is a real lifesaver if your eyesight is not what it was.

Never lose your place. Most eReaders and devices keep your place for you, and some automatically synchronise over multiple devices. Amazon even synchronises between the Amazon Kindle ebook and the Audible audiobook.

Additional cool features. eReading gives you lots of extra features. These range from such inbuilt dictionaries (if you're unsure of the meaning of a word, click or tap on it and the definition will pop up) to additional background information and references and social sharing of your reading.

24-hour bookstore. Imagine the scenario. You finish a real page turner of a book at 2am and you really can not wait to see what happens next. With eReading, a few clicks later you can be reading the sequel, often by 2.01am. Also, if you're anxiously waiting for that hot, new release by your favorite author, most new release books are released at 12am PST (in Canada) and delivered automatically to your device at that time if you pre-order. Of course, if you're trying to watch your book budget, that button can be more of a con …

Millions of free books. That's correct. Thanks to efforts like Project Gutenberg, there are millions of legally available ebooks for your eReading pleasure.

Your books are backed up by the store. If anything happens to your eReader, you can rest assured that you have not lost your entire library. Simply log back into the store and redownload them.

Cons;
You're renting not buying. When you “buy” an ebook, you're actually buying a license to read that ebook on your devices, not an actual ebook. This means that, in theory, it's easier to lose access to your entire library if, say, your ebook provider goes out of business.

Read eBooks can not be resold, donated or regifted. Linked to the above, the license you buy can not be resold, donated or reclassified to another person, at least not at this point. This may be a deal breaker for some of you who like to share your reading material with others. Amazon Kindle customers in the United States do have limited options to lend Kindle books to others, but this is highly restricted by the publishers and usually allows only one loan per ebook, and on very select titles.

DRM is a pain in the neck. DRM – or digital rights management – is software applied to ebooks to prevent your illegally sharing them or changing their format. It locks the ebook to a specific format and sometimes account and device. It means, for example, that you can not read a Kindle book on a Kobo eReader and vice versa. There is no way to legally convert the ebook to make this possible.

eReaders and devices are more fragile than paperbacks. If you drop a paperback in the bath, you're only out $ 7 or so. That cost is probably more if you drop your eReader …

These are what I see as the pros and cons. It is really your personal preference if any of these are deal breakers for you.

I like to borrow my books from a library. I can not do that with eBooks, can I?
Certainly you can! Let me refer you to my post on borrowing eBooks.

I need a specialized eReader, do not I?

Not at all. If you have a computer, smartphone or tablet you can get started on eReading. You would need to download an application. Many are linked to a specific eBook store.

There are other, more general applications, but if you are new to eReading, I would recommend you begin with one of the major providers.

You may also prefer to start off with a free application to see if eReading is for you before investing in a dedicated eReader.

OK, I'm interested. How do I get started with eReading?

Excellent! The first thing you would need to do is choose an ebook provider. I would recommend you try some of the free ebooks from one or two providers to see which one best suits your needs and is best for you.

In each case the steps are very much the same:

  • go to the site for your preferred ebook store
  • register for an account if you do not already have one (look for a sign in or register link)
  • download the application for your computer, smartphone and / or tablet
  • sign in to the application with the store account
  • browse the store for a book you'd like to buy
  • add to cart and go through the payment process.
  • in the eReading application look for a “sync” function to have the book downloaded to the application if it does not appear there automatically
  • And there you have it – your first ebook. Congratulations!

Which dedicated eReader should I go for?

This is a very personal decision. It really depends on what you want and what is important to you.

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If You Are An Oldie Newbie Over 60, Check Out These Tips And Tricks For Your iPad

They say that anyone with half a brain can use iPad at its basic level. Well, iPad, in fact, is very basic, even 2-year old kids can work well with it. There's no such thing as a learning curve, and definitely, if you have used an iPhone before, using an iPad for the first time is a day at the beach. It is made to be that way.

But most of these people who say it's not a hassle are not over 60 and they do not remember analog or never experienced it. For us oldies who are newbies with internet, let me tell you, it is not that easy because of physical and mental coordination and memory.

But still, even when things have already been clarified by Apple, there are still some things about using iPad that may take time before you know them well. Here are a few:

1. Soft Reset
Apple's iPad does not needlessly come with an insurance that it will perform the same way it did the first time you bought it. Although there are no moving parts in the device, which generally means the device deteriorates very slowly if at all. There are still some risks though that some of its parts may not function in the long run. In case something goes awry with iPad, you can always find consensus in its Soft Reset function.

Soft Reset comes in very handy when the system freezes. It can be performed by just holding the top or power button simultaneously with the front or Home button for a couple of seconds. This will force your device to restart. Not happy with how an app is working and want to force quit it? Hold the Home button the same way, this time without holding the power button, and the device will exit any running app.

2. Cut and Copy & Paste
It's a pain to copy long texts on iPad so Apple created an easy solution that will let you copy an entire paragraph without necessary stretching the blue knobs that appear on your screen. To do this, tap any text four times and this will highlight the entire paragraph. This trick can be done only though if you are copying an editable text. Otherwise, you're stumped.

3. Importing Free EBooks
There are still some free things in this world. Free eBooks on Apple's iBooks for example. If you want to download old books that have fallen out of copyright, you'll find that there is an extensive collection of free eBooks downloadable on iPad. So long as you stick to the classics, you're a happy man with iBooks.

4. Easy Mute
When embarrasing moments are on the horizon because you frequently forget to turn off the volume of your multimedia device, you'll find that iPad gives you a break. It has an easy mute function that allows you to automatically turn the volume off. For two seconds, press the volume down and you'll have peace and quiet back.

5. Supersized Screenshots
Now the screenshot of your driving simulator would look more like a windshield than a tiny keyhole. Take giant screenshots on your iPad by holding the power and home buttons simultaneously for half a second.

6. Bringing the Virtual Keyboard Back
Switching between keyboards – real and virtual keyboards – is not as hard as many people confess. You only have to hit the eject key on the real, physical keyboard to bring the virtual one up.

With these six tricks for iPad, your experience with this wonderful machine will become more enjoyable. Remember that just like everything else in life you have to practice and practice some more to become good. You can not become great with iPad by reading this article. You have to do it. You have to train. You have to do it over and over again. Just like when us humans learned to talk, walk, and stalk animals. When we learned to plant, grow, and harvest food. If your fingers are bent and bumpy like mine, I wish you luck. Do not throw your iPad in the river. Keep at it.

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Can We Live Without Mobile Apps?

It's been a long while since mobile phones became our irreplaceable assistants. It's been less time since they evolved into smartphones. And it was only 2007 when Apple presented the very first iPhone as a combination of a phone, a media player and a tool for Internet surfing. Since then smartphones became even closer to us. But the true power behind them are applications distributed through corresponding stores. The whole diversity of third-party apps is what we can not do without.

Some say that living without apps is not a problem. Perhaps these people have been living without smartphones and tablets, and most importantly, without apps. But those who have this 'smart' experience, they got used to planning this and that with apps, and can feel incomplete without them. Apps give us an opportunity to streamline our daily activities and bring everything to order. When we do not want to waste our time on one or another activity, apps help us save some for a pastime we prefer. Apps often help us waste our time, but as well they help us save it. They allow us to have (almost) all that we need in the pocket. Can we live without them?

What if we tried to leave our smart assistants aside for several days?

Will you feel discomfort if you do? Surely you will. It will not be long until you want your mobile device back. And it does not necessarily mean that you are mobile-dependent or online-addicted.

Perhaps the most tempting reason to take the device back in your hands is social networking and photo / video sharing. That's because it's the most convenient way for each of us to keep in touch with everyone we know. It's hard to schedule your day to communicate with everyone you want, have a chat, exchange thoughts on the latest news in whatever sphere, remember good old days looking through memorable photos.

What else is vitally important for an average user? Let's think. We can quite easily schedule our days and plan our tasks on paper. However, we do not have such efficient analogues to weather and navigation apps, and of course, there's no alternative to compete with Googling anything on a smartphone. Checking inbox on the go is also crucial for busy people. But is there anyone who is not busy nowdays?

How do we feel without the apps that we got used to?

How do we feel without maps, camera apps, news aggregators, mediaplayers? The most common answers would be 'uninformed', 'powerless' and 'lost'. And what do we do when we return back to the mobile reality and finally hold our devices in hands? Let's look at the results of a survey by eBay:

– 49% of respondents started social activities: taking and sharing photos and videos;
– 48% read news (it probably feels like you've been absent in the world);
– 22% budgeted their money;
– 23% met with friends and family;
– 21% shopped online;
– 12% shown loyalty to health & fitness apps;
– 5% went on a date.

What's interesting is that we save on average half an hour in our daily activities, when we use apps. That's 182 hours a year.

Can we live without smartphones? That's an individual question. It depends on the person and on the kind of smartphones. The hardest is to live without modern-day smartphones and without those apps we got used to. Somewhere we stated that the success of an application store does not depend that much on the number of apps, but rather on the presence of the most widely used apps built with quality. What do you think about that?

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How Can Google+ Help Increase Your SEO?

Google+ was initially viewed as something of a failure by the social networking community. So far, it has not proven to be the Facebook killer that everyone loved it would be. Its user-base is nowhere near as expansive as Zuckerberg's behemoth. But Google+ has one major advantage: it's made by the people behind the most popular search engine on the web.

So before you groan over being advised to use yet another social network, think about the significance of a social network designed by Google. Google's products have traditionally had many layers of interaction, and Google+ is no different. Several aspects of Google+ makes it an idea social network for those who would like to increase their SEO footprint.

Social Media Has an Increasing Impact on SEO

Social media in general is rapidly becoming a bastion for future SEO development. This year, Searchmetrics published a report claiming that seven of the top eight factors that correlate with a high search engine rank are social network-related – what are called “social signals.”

On that list were Tweets, Facebook likes, Facebook shares and Pinterest pins. And topping out the list was Google + 1s, beating out “Number of Backlinks.” That's mighty impressive, and though we have to remember that these are correlations, not causations, it's clear that Google+ is something to look out for in the SEO space. And most industry analysts believe that social signals will only become more important as the SEO industry evolves.

Google+ is Google Search Friendly

There has been some speculation that Google favors Google+ pages over others. Although it's hard to substantiate this, it is clear that Google wants Google+ to be a factor in searches.

If you've begun to see author's pictures showing up next to articles in Google's search engine, you've already experienced the benefits of Google+. Google is calling this “Google+ authorship.” It's a way to group all the content written by one person into a single Google+ account. It's pretty easy to set up and it allows users to find other content you've written quickly, a major plus for you.

But more important is that picture of your face next to the content you've written. So much of SEO is presenting content in ways that encourage clickthroughs, and this certainly meets that requirement. In fact, some estimates claim that simply having a Google+ picture increases clicks by as much as 150%.

The Joys of Personalized Search

Google+ is part of Google's unified user platform, which means that what people like on Google+ affects their searches. If someone likes your page on Google+, it's theoretically more likely that your website will show up in their search results more often. Just like any social network, Google+ allows people to like, follow, and add you to their circles. All of these things are likely to affect users' search results down the line.

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Securing Your Wireless Network As a Fairly Simple Task

An unsecured wireless network is a dangerous thing. It's kind of like leaving the door to your car unlocked, or allowing your neighbor to listen in on your private phone calls. By leaving your wireless network open, any information that you send over that network can potentially be intercepted by malicious individuals. That's something you definitely do not want.

An unsecured wireless network allows anyone within range to use your internet connection, slowing down your personal connection and potentially driving up your internet bill. And if people start using your internet connection for illegal means, you will likely be implicated in any resulting investigation.

Luckily, securing your wireless network is a fairly simple task. We've laid out the steps

Step 1: Access your Wireless Router

Wireless routers are controlled through administration pages that can be accessed through your web browser. All you'll need is the IP address of your router. This can often be found by searching the web for information on your specific model of router, or by looking in the manual.

Alternately, you can find it by locating the default gateway of a computer that is currently connected to the router. If you're using a Windows computer, you'll need to open the command prompt. In Windows 7, opening the command prompt is as simple as clicking the start button and typing “cmd.” For Windows XP users, you'll want to click Run, then type “cmd.exe”.

Once the command prompt is open, type “ipconfig / all” and locate the default gateway. It should look something like “192.168.1.1”.

If you're using a mac, find the router's IP by opening the preferences, navigating to the network and clicking the TCP / IT tab. It's the IP marked “Router.”

Once you have your router's IP, type it into your browser's URL bar. You'll be asked to input a user name and password. Most routers use “admin” as both the user name and password by default, though some use “admin” as the username and “password” as the password.

Step 2: Change the Default Admin Username and Password

You'll want to restrict access to the admin page of your router. If someone were to get into it, they could change the wireless password and even lock you out of the system completely.

Most wireless routers allow you to change their admin login information by navigating to the System section of the page. See our tips for creating strong passwords for help with making your page as secure as possible.

Step 3: Change the SSID

Your router's SSID (which stands for Service Set Identifier, but is more commonly known as the name of your wireless network) should be personalized. A router's default SSID can attract undesired attention from malicious individuals because it looks like the router has never been configured. You do not want this kind of attention.

Change the SSID in the Wireless section of the admin page. Call it something you can remember, and remember that your neighbors will be able to see the name.
Step 4: Lock Your Wireless Network

Navigate to the Wireless Security (or Wireless Setup, depending on the brand of your router) section of your router's admin page.

There are a number of different security options available for wireless routers. For most users, WPA / WPA2-Personal is the best choice. Do not secure your wireless network with WEP. WEP is an older security protocol and it is very venerable to attack.

Set both the version and encryption methods to their automatic settings. Then set a password that is both easy to remember and complex enough to be hard to guess.

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Twitter 101: Growing and Maintaining a Twitter Account for Your Small Business

Twitter has become a great way for companies, great and small, to reach out to their client base while creating stronger industry ties. It's currently one of the best public relations tools available due to its ease of access, its speed, and its ability to engage and rally people around the globe.

Whether you're growing a new business or establishing an online presence, Twitter is an excellent way to get the word out. And, if it's used effectively, it can be a way to establish customer loyalty and to cultivate a consistent community around your business.

But, like any tool, Twitter takes practice. It also takes a lot of patience and diligence. Twitter is a lot like gardening – you can plant seeds, but if you do not water them effectively, they're probably not going to grow.
We've put together a few tips to help you get the most out of your Twitter account. These tips are aimed at small businesses, but they're also helpful for personal accounts.

Brand your Twitter

Twitter is a medium that is all about visibility and clarity. Think of your Twitter homepage as a billboard for your company. Because everything on Twitter happens so quickly, you'll only have a moment to grab the user's attention, so make that moment count.

Your profile picture should be your company's logo. This gives your account a professional, instantly memorable look. Plus, humans are visual creatures, so grabbing their attention with your fetching logo is critical.

Usually, people will follow you based on a combination of your profile picture, your recent tweets and your bio. Like your tweets, your bio is limited to 140 characters, so get straight to the point: what is your company? Explain what you do, who you are, and why you're unique. Be honest and direct. People will follow you.

Follow people

If you're just starting out, you're going to have to start following people. Following numerous people is the best way to gain followers quickly because, much of the time, people follow back.

However, you want to be very selective in your following process. Seek out similar businesses, or people who have interests that are in line with your business. Enter any related search term into Twitter, then click on People and see who comes up.

Be consistent

In case you had not already guessed, Twitter is a bit more than just a means for you to put out the seasonal marketing message. You'll want to be tweeting often – as much as 10 times per day – in order to make sure you remain reliably visible in the news streams of your followers.

And these tweets should be of good quality and consistent. Try to stick to your area.
Promote content and make comments on happenings, but keep it to within realms that are related to your business. If you're a freelance web development company, it simply will not do to start talking about your favorite hockey team.

Consistency is crucial because people will make a decision whether or not to follow you based on your most recent tweets. Furthermore, if you start to step too far outside what people expected you to tweet about, you may start to see your followers leave you.

Engage with your community

By far the best way to grow your Twitter account is through community engagement. If all you're doing is sending out periodic updates and bits of interesting content, people will start to lose interest.

So retweet tweets that you think are interesting! Reply to tweets when you have something to say! Get involved! Also, do not be afraid to tweet “at” a user by putting the “@” symbol in front of their name.

Another great way to engage with your community is by using hashtags. Hashtags are created by putting “#” in front of any word: “#sandwiches”. Try to find commonly used hashtags that relate to your business and use them, but use them sparingly. Do not flood every post with the same three or four hashtags. Use them only when they apply.

Be human

Twitter is not a place for PR jargon. Be relaxed in your tone, be conversational. You can make jokes. You do not have to be serious all the time on Twitter. Being human helps.

Striking this kind of tone is helpful in eliciting comments and feedback from your client base, which only helps it to grow.

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Lifelong ELearning: Online Tools to Help You Get Smarter for Free

What do you want to learn today? Chances are, there's a course for it online. And it's probably free.

Once upon a time, knowledge was hard to come by. Learning a new skill could require mining a library for a book on the right subject or taking an expensive university course taught by an expert in the field. The very act of researching a historical event could set you back hours, if not days.

But then the internet came along and changed things. Finding information became faster, easier, and the barriers to advanced knowledge lowered.

More and more tools cropping up to help independent learners acquire the skills and knowledge they're looking for. And best of all, most of these tools are completely free!
Below we've compiled a list of some of the best places to learn online without spending a cent. Whether you're interested in history, language, or computer science, you'll find something to keep your brain whirring below.

iTunes U

The educational section of iTunes, iTunes U, is ripe with quality courses from some of the world's best professors. The service sports lectures from hundreds of the world's most prestigious institutions of learning such as Harvard, Yale and UCLA.

It's a bit overwhelming. Courses are available for pretty much every subject you can think of, and almost all are freely available to those with iTunes accounts. Certain courses make use of the iTunes U iOS app, allowing you to complete assignments on your iPhone or iPad.

Coursera

Coursera's library of free courses is minuscule compared to iTunes U's, but it has one distinct advantage over Apple: community.
While iTunes U's courses are prerecorded and accessible at any time, Coursera's courses are taught in real time, complete with start and end dates. This means that you're learning along thousands of other people.

You can interact with your classmates and your professor while the course is ongoing, something that is not possible with iTunes U.

Codecademy

If you're looking to get into coding, Codecademy may be the place to start. Their courses are user-friendly, and they allow you to practice your newfound coding skills while you learn.
In each lesson, you're given a coding task and a compiler to work in. Before you can pass each test, Codecademy will check your code to make sure it works.

Courses are offered in such subjects as HTML, PHP, JavaScript, Python, Ruby and more. Each course features a Q & A forum that can be helpful when you get stuck on a particular line of code.

DuoLingo

Looking to learn a new language? DuoLingo may be for you. It sports similar features to Rosetta Stone without the high subscription fee. In fact, there's no fee at all!
Currently, DuoLingo offers language lessons in English, French, Spanish, German, Portuguese and Italian. Each lesson opportunities to practice your written skills, your translation skills and your spoken skills via your computer's microphone.

And it's presented in a game-like fashion: you lose lives for every mistake and level up when you succeed. It's a bit addictive, which is good because learning a new language requires a lot of practice.

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4 Most Common Computer Issues and Their Fixes

If you are experiencing computer problems take note that you are not alone. Millions of users around the globe know how it feels to be connected with the online world even just for an hour. Sure you scheduled a strict regular PC maintenance and checkout but it is not a guarantee that you can totally avoid any technical error being a regular computer user.

As they all say, knowledge is power and before you will encounter any problem with your PC or to avoid the same PC issue you often run into, here are the top computer problems and their fixes.

Slow Computer

This is probably the number one complaint of all computer users and also the easiest to fix. Most of the time, your PC may have slowed down because of too much data leaving not enough space for your PC to execute commands. To amend this, just delete all unnecessary files. Your PC needs 500 Mb of free space to perform better.

Computer reboots automatically

A computer rebooting itself over and over again is another common problem. To fix it, check the hardware. You may have dirty or defective cooling fan. As the dust accumulates on the fan, this makes your PC to heat up faster, so to cool itself, the computer reboots automatically. If it is the fan, then a little cleaning will solve the matter. If the fan is fine, then check the cables and make sure that they are attached tightly to your PC.

No or Slow Internet Connection

To speed up your internet, you need to regularly clear your cookies and internet temporary files. In the Windows search temp and press enter to open the temporary files folder. Then select all files and press Delete. Some files may not be deleted especially if they are being used by your Operating System but it is alright. The deleted files are enough to nudge your internet connection faster.

On the other hand if you are having a problem connecting to the internet , make sure that your IP address is correct. Also check if your server or gateway firewalls are not blocking http requests from your PC.

Blue Screen of Death (BSOD)

BSOD is a common issue but it is rather serious. However, in a nutshell, BSOD is a protection mechanism that shuts down computer operations before further damage can occur. Oftentimes, the blue screen of death is caused by a hardware driver issue and a reboot can solve it. Unfortunately, sometimes more troubleshooting is needed to diagnose the problem and correct it.

There are still many computer issues that you may experience as a regular computer user, if you think that you know how to solve them then go ahead. Otherwise you need professional PC technical support to diagnose, analyze and solve these issues immediately.

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5 Ways to Beat Gmail’s Tabbed Inbox and Have Your Email Read

Google recently roled out its new “tabbed inbox” system, letting users' group incoming emails into categories such as “primary” (personal emails), “social” (social networks), and “promotions” (marketing). The world's largest marketer will now be the ultimate arbiter of what message a user sees by default, and it is likely that all your companies marketing emails will be relegated to the Promotions tab – which will be out of view.

What does the Promotions Tab mean for Email Marketing?

Email marketers are scared that the new “Promotions” tab is effectively a type of “Spam-lite”, with all their emails being filtered and the user never receiving them. Currently, all newsletters, deals, coupons, confirmations, surveys, etc. are likely to fall into the Promotions tab. So, if a user does not actively click on the tab, they are illegally to ever see the email. This will mean a cleaner inbox, but it could spell doom for email marketers.

The last few days have seen a whole host of articles lamenting Gmail's new tabbed interface and its effect on email marketing. MailChimp's in-depth look indicates that there is a “small but definite drop” in Gmail open rates falling from about 13% to 12.5%.

Are things really that bad? Should we give up email marketing? It will take some time before the ramifications become clear, but in today's article we'll provide some tips to ensure your emails are being read.

IMPORTANT: Check open rates

Before doing anything drastic or changing the way you are sending marketing emails, check wherever your open rates have actually declined. Who knows, maybe your emails are so well-written that they are automatically filtered into the Primary tab. It's better to make marketing decisions based on your own data rather than on market trends.

1. Create useful content

In the past we have explained the importance of creating useful content and this remains the number one factor in making sure your emails are read. This is especially important now, because users have to actively click on the Promotions tab before they can even see your email. So, if your content is not interesting they will probably not even bother.

This creates an interesting situation: the user must already be interested in your content to ensure that they read all future emails. So, make sure that when the user signs up, your first email is so compelling that they can not resist the temptation to come back for more.

Examine subject lines, sender names, the content of the email, personalization features, and calls-to-action (among other things) to see if any can be improved.

2. Increase visibility by making your subject lines better

One benefit of the new tabbed interface is that your marketing emails are no longer competitive with personal emails. In the traditional interface your marketing email was more likely to be ignored if it was near an email from a friend or family member, but in the updated look your competition is limited to other promotional emails. This means your marketing emails will need more distinct subject lines. For example, it's likely that a lot of the other promotional emails will have “Newsletter” or “Reminder” in their subject, and to stand out you will need to use something which offers more value. MailChimp has a great article about the types of subject lines companies are using.

3. Keep your emails focused

Google is using some mystical method of determining which tabs the emails go into, and you can make things easier by having a clearly defined purpose for each one. Instead of having a coupon or deal in an email about feature updates, separate the two types of content.

It's also better to have different addresses for each type of email. This will also let you encourage users to whitelist important emails into the Primary tab, while company newsletters and other marketing items will remain in the Promotional tab.

4. Shorten campaign deadlines

If users are opening the promotions tab infrequently, you can force them to look at your emails by creating time-sensitive content. Sometimes there's a contest which will end in a shorter period of time. If your readers are really engaged they will not want to miss future emails.

5. Ask your customers to whitelist your emails

If the above tactics are not increasing your open rates it might be worth instructing your customers to select the Promotions tab, and then choose to put emails from your company into the Primary tab. But, this only works if your customers are actually going into the Promotions tab and opening your emails (a chicken and egg problem).

Do not panic, yet.

Having gone through the article you might be thinking of running for the hills. Fear not, things are not as bad as they seem. First, this new feature only affects Gmail users and that's still a minimum of web email users. Second, keep in mind that people are still reading your emails. MailChimp analysis only noted a 1% drop in open rates. Third, it's become easier than ever to unsubscribe, so if your readers continue receiving your emails it means they are probably still interested in your content.

I predict that the promotions tab will set in motion a radical shift in the way email marketing is conducted. Although some users may never check the Promotions tab, those who do will be more engaged and valuable in terms of conversions. Here is the focus will shift from acquiring large subscription figures, to creating engaging content.

Remember, the best marketing email is always the one that reaches out to the user on a personal level.

Links:

MailChimp: http://blog.mailchimp.com/how-gmails-new-inbox-is-affecting-open-rates/

Inc: http://www.inc.com/stephanie-meyers/gmails-new-inbox-screwing-up-marketing-emails.hmtl.html

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Are Desktop Computers Becoming Obsolete?

Computers are probably the most significant technological advancement that humans have seen in the past 25 years if not more. The world is driven by technology, but over the years it looks desktop computers have lost their fizzle. Are they slowly moving toward history? Or will they remain desirable for years to come?

Technology is constantly moving forward were tablets, notebooks, and even smartphones have the resources and power that used to require large machines. So the question that everyone's wondering is … Do laptops provide sufficient power and resources to extinguish the need for desks? Well to answer that question let me start by defining some key advantages of desktop computers.

Advantages to Desktop Computers

More CPU and GPU (graphics power) – If you're looking for CPU power (gaming, graphics, video, graphics) you'll want a quad core or higher CPU. U can find this in laptops but the price tag is significantly higher.

Disk Space – Desktop computers have more transistors which means faster performance. So Hard drivers of equivalent storage are slower in laptops than they are in desks

Video Performance – If you're looking for the latest and greatest video performance, you will not find laptops that can suffice. While they do handle full HDMI playback, but it's still know where near the capability of the dedicated video cards that are put in desks.

Upgrades – Desktops are much more compatible when it comes to upgrades. They have much more space for additional hardware without having to worry about weight and portability.

Cost – Desktops are also a lot more practical in price. You can typically buy a desktop for half the price of an equally powered laptop.

It is not practical for laptops to use advanced processors, video cards and ram that are used in desks. Laptops are hindered in their performance by the need for portability. The average computer user will see the benefits of replacing their laptop with a desktop computer, but that does not mean there becoming obsolete. Until Laptops can match or exceed the power of a desktop, they will remain in demand.

So is It Sill Justifiable to Purchase a Desktop Computer?

For people who work from home, or need a very powerful computer for work, gaming, or other programs, it is worth buying a desktop computer. Even if you can find a laptop that satisfies your needs in that sense, it will sometimes cost double the price as a desktop with the same power. With desktop computers you can also add storage, ram, video cards, audio cards and much more without having to worry about space constraints or proper ventilation.

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