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4 Reasons Why The Retail Industry Should Invest In Mobile App Development

Smartphones are no more a luxury, and the traditional means of shopping are not the only means. Research reveals that in the US, sales that occurred via smartphones increased by 101 percent in 2016's first quarter. The purpose of any mobile app development company is to reconstruct the traditional shopping practices sequentially improving the model of mobile marketing.

A mobile app, for now, is not just the future of e-commerce but also for retail. For clients to instantly get what they want, smartphone apps serve as a personal browsing and comparison tool in their hands. Mobile shopping is approaching wider popularity, for the convenience it provides. As an exit, mobile app development companies offer high-quality and cost-effective technology solutions.

It's more of m-commerce, not e-commerce.

As per a recently conducted survey, e-commerce accounts more than 30 percent of the entire e-commerce and will grow exponentially. Mobile usage is increasing at a lightning-speed rate than any of Google's internal forecasts.

The most significant benefit of m-commerce to users is that it demands less time in transacting. Also, users can do transactions from anywhere and at any time of the day. Users enjoy more in swiping the relevant curved images as retailers make several kinds of offers for the business promotion. This is all because mobile app developers recognize the end-user needs and create customized apps that fulfill user expectations.

Customers spend more time on Mobiles Apps Than PCs.

The m-commerce is flourishing at an escape velocity that provides a platform for this kind of technology shift. As per stats, 90 percent of all buyers spend most of their time on mobile apps. Retail apps are remarkably convenient to use and user-friendly. Buyers get access to ample information about the business products or services quickly. 63% of Americans today prefer a mobile app for the smooth convenience that it offers.

More engaging user experience

UI-UX are essential aspects of retail app development. Users appreciate using apps as each of them has their unique features, which often follow industry standards. Research reveals that most of the buyers give an app a chance once or twice.

Creating a feature-rich retail app by the developers is growing exponentially successful as it delivers an instant impact on the first-time users. Plenty of apps are available in the store, but only a few of them make a difference.

Mobile App growth is flaming.

There is a regular shift from mobile web to mobile app-based buying, which means that apps are more accessible and acceptable. The growth is increasing day by day, inspired by a massive expansion in the number of mobile devices. Buyers use their smartphones to see what is around them, and retailers today needs to be smarter on efficient application of mobile app and satisfying the needs of mobile-empowered buyers. For a long time, success and prosperity, it is incredibly essential for the retail app developers to create applications that have a clear-cut visibility factor.


Building successful and high-traffic mobile apps is the end-purpose of the development companies. Numerous buyers still relish the in-store experience as they consider touch, see, and try products that they can not do online – but that's a pretty less number of users. Retail app development benefits Buyers with up-to-date market trends. Shortly, mobile retail will absolutely replace the traditional retail as the favored shopping means.

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Mobile App Development Trends in 2018

After a successful 2017, the mobile app industry is all set to take up and meet challenges in 2018. The mobile development scenario is on the way to maturing and becoming more user- friendly. It aims at integration of business needs and technical issues.

Mobile Application Performance Manager

Experience in the last year reveals that although the app market has performed well, there are fewer number of apps downloads per user. Developers are now looking at apps that engage and satisfy users and also encourage regular use of their apps. The aim is to make them technically sound and simultaneously increase the demand for use.

Blockchain technology

The mysterious and meteoric rise in use of Bitcoins has fueled interest in mobile blockchain technology. Developers are ready to latch on to this interest. Their only concern would be to determine the benefits of using the new technology to replace the old SQL database for individual apps.

Machine Learning

Apple's Core ML Library has introduced built-in ML models. This gives developers a convenient way to include ML technology in iOS apps. in 2018 app developers are expected to leverage this advantage.


Chatbots were launched in 2016. They created messaging platforms using the bot to be used on websites. This year these bots are set to expand their domain to mobiles. Developers find it easy to use chatbots. They neither have to learn new interface nor do they need to develop native apps that need regular updating.

Android Instant App

This new entrant is likely to become a favorite this year. It needs no installation and is compatible with all OS. The possibility of embeding it in Google search engines acts as added advantage.

Optimized Mobile Page

Google AMP makes web browsing on mobiles faster. Domains are using AMP to reach and engage more users. More and more apps are expected to convert to AMP to leverage advantage.

5G is on its way

5G is ready to deliver speed. It will work up to sixty times faster than the present 4G technology. This new network is to roll out slowly with the USA based service providers taking the lead.

Return of the Cloud

2018 will see cloud-based apps rise to a whopping 89%. Cloud storage is secure. It clears space on devices and does not eat into device memory making it a preferred storage for private and commercial use. Mobile Backend as a Service allows for data to move back and forth from cloud to device easily, conveniently and fast.

Wearables will continue to grow this year. Security concerns will be a part of app development as more and more transactions are performed using mobiles. Developers will be engaged in developing more and more on-demand apps as their usage increases and startups begin to look at these as a means of reaching customers. Virtual reality and Augmented Reality apps will see an increase in demand and will drive the field of mobile app development.

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iPad Rental Becomes The Impactful Component For Numerous Users

In the current trend, the iPads have become the most sought after device for the sales representatives who consistently focus on various transactions. Providing information on a tablet simply feels more like a conversation, while the same approach on a laptop could become less dynamic.

The iPad is embedded with the finest pixel quality within them which constantly engages the potential audience to have a see-through of the product description which is stored in the form of a video presentation, digital catalogs to mention a few.

In the modern trend, the iPad has been quite capable of handling the starter presentations, conversations and convert them into the sales funnel with much more ease.

The approach of iPad towards being consumer device

The iPad in the recent years have been completely designed aiming towards the perception of the sales executives in perspective. It has developed as an enterprise tool which becomes quite handy with reference to becoming quite portable in every sense.

  • The iPad apps have earned credibility for sales representatives

The most striking feature in an iPad has been towards the app functionality being embedded. The sales rep find the iPad apps to be much easy and maneuverable that some of the achievements such as the customer relationship management or the (CRM), document processing, payment processing can be done dynamically.

On the contrary, the iPads have been the device which allows the run-through the promotional content when connected to a screen which could include certain product animations, product videos, images and many more.

  • The benefits of iPad apps with reference to business analytics

In the recent years, the iPad app has been integrated with business intelligence (BI) tools and has been able to assist the sales rep to come with their own customized reports which could talk about the performance and analytics of the product on a daily, weekly and monthly basis.

This analytics have often helped the sales rep to consistently analyze the product sales and also take up certain corrective actions for the product which becomes quite vulnerable in the market with reference to the sales.

  • iPads when plugged to the projector or the video walls brings about a lasting impression

The iPads have been the device which can be easily connected to projectors, LED TV, video walls to mention a few. These plugins have turned out to be the most impactful when a product launch is scheduled and can be further broadcasted to remote attendees.

Some of the physical attributes of iPads have helped the reps

  • The instant power on
  • The long lasting battery life
  • Network connectivity

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Small Screen Machine Learning

Machine learning has quickly become a hot button topic in information technology. And, although it's changing the game in a big way right now, it's actually been kicking around in the tech and innovation scene for several years. Apple, for example, first bought Siri into the light in 2011 but, years earlier, had first begun experimenting with consumer-driven machine learning.

The iPhone and Machine Learning

Today, Siri is woven into our day-to-day experiences and, although we likely overlook the sophisticated technology, the AI ​​and machine learning aspects are really remarkable – and truly omnipresent in all aspects of our favorite virtual assistant. At its most basic level, Siri enable:

• Caller identity using emails and not just a contacts list

• Swiping the screen to obtain a short list of apps that you are most likely to use

• A reminder of an appointment not put on your calendar

• Maps showing the location of the hotel where you have a reservation before you ask

• Updates on where you parked your car last to where you parked your car

• Curated news stories

• Recognizing faces and locations based on photos

• When to switch from using a weak Wifi signal to a cell network

• Using photos and video to create an unprompted mini-movie

According to reports concerning Apple's use of AI, the dynamic cache that allows an iPhone to learn takes up about 200 megabytes depending on the amount of personal information that is also stored. The system is always deleting older data so there is enough storage space.

Moreover, search engines including Google uses Google Now on your smartphone to process questions. For example, it knows you are listening to a particular song when you ask, “Who is the lead singer?”

The Apps Revolution Spurred By AI

That's just one application – AI is also spurring the reinvention of mobile apps as a whole. For example, mobile fitness apps with AI will be able to continue track your activities without any input from you. This instantly enables these apps to track every step you take and monitor your heart rate continuously.

Another fast emerging application? Leveraging AI to enable your smartphone to authenticate your identity, making passwords and PIN codes obsolete. This could be performed by facial recognition or a variety of other unique identifiers.

In these use cases, the process is the same – machine-learning algorithms are used on smaller-screen devices. As the technology expands, more and more memory as well as battery power is needed to perform the processing. As a result, data has to be transferred to a server to allow the operation of the algorithms. The system is always deleting older data so there is enough storage space.

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Want to Develop an Impressive iOS App? Here’s The Checklist to Follow

Getting an outright iPhone app developed is not only a demanding aspect of businesses but also rewarding. The launch of iOS 11 and Apple X last year gained a lot of attention from the Apple enthusiasts and opened lot of scopes for entrepreneurs and businesses to develop exemplary apps.

However, the success of an iPhone app is not always a guaranteed fact for the owners and developers and a lot of factors play their part in it. Here in this article, we provide some must-follow rules for owners and developers to secure the success of an iPhone app.

# 1 Use of Swift

Most iOS apps are written in Objective-C, an object-oriented programming language, Swift came up later as a more agile programming language. It made app development faster and focused primarily on the simplicity and efficient performance. While both are equally competent to built brilliant apps, use Swift as it provides for the simulation of app when it undergoes development and also need less code to write which increases readability.

# 2 Design UI elements with smart gestures

Defining new and attractive gestures can get you more users to the app. However, make sure you are using simple and standard user-interface elements that match with the device platforms that are targeted. Also, using standard elements, sometimes with a touch of 3D are easy to remember and make the app intuitive for users.

# 3 Validate the app idea

No doubt, developing an iPhone is a premium investment! Here, it should be probed in advance if the idea will work successfully in the already planned market and earn good ROI. The best way for validating an app is creating a prototype of the app or MVP and getting unbiased feedback or opinions from few groups of people.

# 4 Do not need login

Although login or registration is a definite aspect for acquiring a confirmed user base, it should not be made a mandatory step after someone installs the app. Instead, it should be provided later as an option for users navigate through the app and make use of some features.

# 5 Think from user's point of view

When you are into iPhone app development, remember the prime goal is to please the users. Thus, know your target market well, what will be the users' purpose with the app, and how that can be best served.

This goes the five quintessential tips that every app owner willing to make an impression in the market with a vivid iPhone app need to know. So, get your very first app for iOS platform with these proven rules by taking assistance from a competent development company and reap best returns.

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Want to Make A Great Food Ordering App? Hook To These Inherent Features

Truly, online food ordering has created its worth as a separate industry segment in the recent years due to the proliferation of websites and mobile app development. Moreover, it makes living highly affordable for the busy individuals, saving up their time and changing the way they dine. As per studies, food delivery segment nearly makes up nearly 40% of the restaurant industry and that seems a good sign for investments in food ordering apps. If business owners in the restaurant industry want to stay competitive, it is obvious that they have to specialize their services and be different! No doubt, now, an on-demand food ordering app can be the best weapon for that. This article purposely articulates the features one need to include in such an app that will help restaurant owners to realize maximum benefits.

Customer Login or Registration

Users are needed to put in some basic details like name, address, phone number to create an account in the app from where he or she can order regularly. Thus, the journey of food ordering app begins with the feature of a sign-in for user registration which also helps owners to collect a database of the customers. Tracking up personal details help them to spark up a great relationship with customers by providing personalized services.

Detailed menu with customization options

The app too needs to put an extensive menu-card mentioning the food type, prices, servings, etc. of each item just like the way it is provided at the restaurant tables. To make the search for food easier, it is wiser to categorize the menu into various cuisine types and put a search button where customers can just type a name and find all about their favorite dishes. Further, if owners want to make their app better than the rest, they can include a feature for order customization, ie customers can ask for some extra toppings or garnishing in their food.

Loyalty / Referral program

Many restaurants skip out this biggest characteristic of a food-ordering app which can help them to fetch more customers. By placing a reward program that will add up points to customer's account every time an order is placed, owners can keep customers hooked on their app for all successful orders. Those reward points after a certain period can be redeemed by them for great offers or free meals. Referral schemes may also turn equally beneficial as it encourages the existing satisfied users to refer others and earn reward points for each referral, thereby raising the chances for the restaurant to gain more customers.

Payment flexibilities

Once a customer gets convinced with order placement the app, he or she looks for easy payment mode. An app must with number of options including cash, credit and debit cards are highly desired. Integrating other viable options for payments like net banking, mobile wallet like Apple Pay or Google wallet can offer added advantages by providing customer with greater convenience.

Restaurant dashboard

Not only the customers, but restaurant owners too will reap out the benefits of online ordering from the app. It has to be built with a beautiful dashboard through which owners can manage food items list, orders, and customers well. While they can add, edit or change cuisines, add descriptions or images on the menu, they can also keep close track of the orders until their deliveries through it. Beside, owners can regularly check into the ratings or reviews bagged by their restaurants and work on any improvements if needed.

While a lot of apps with online food delivery are already making money and earned great reputation in the market, restaurant owners that want to sail on the same boats have to get on-demand services as their priority. These features with a premium focus on convenience and great speed of delivery can help owners harvest higher ROI benefits in no time.

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Not Doing Well in the Tourism Business? Get an App for Your Tourism Business

The latest advances in the mobile app development field are leaving a great impact on diverse industries and transforming aspects of businesses. The tourism and travel industry is no exception to that. Integration of mobile apps in this industry is not only beneficial for the users and the travelers but for the successful growth of a tourism-oriented business as well. Long gone are those days when you needed to contact a travel agency to plan your trip and to make all the necessary bookings. Today, with the help of user-centric mobile apps, you can do everything effortlessly with just a few clicks. Here is a list of the benefits that you can avail using a mobile app in the tourism industry.

Effortless Booking

While traveling to a new place, you need to book flight tickets, need to book hotels and many more. With the efficient help of an effective mobile app, making all these bookings become remarkably easy. Picking up destination, then booking the tickets, making necessary reservations – everything is possible with just a few clicks! Moreover, some feature-rich tourism apps let you access detailed features such as weather updates of a particular place, list of nearby interesting places to check-in, list of popular restaurants to satisfy your taste buds and many more. Thus, the tour plan becomes compact.

Diminishes Paperwork, Simpler Transactions

In today's digital era, technology is booming in such an exponential way that paperwork is getting finished day by day. Carrying soft copies of the important documents is enough today! It clearly reduces the chances of losing the original documents while traveling. Another interesting point about using such mobile apps is that you can make online payments. There is no need to carry hard cash with yourself all the time! Just a smartphone and a good internet connection – that is all!

Offering Attractive Deals

Well, how competitive today's app market is, does not need any special mention! When you go to the Play Store or App Store, you would find plenty of apps offering similar kind of features. Now, why users or customers would choose your app? Apart from being visually attractive, loaded with multiple features and providing good user-experience, another important aspect that might attract the users is offering attractive deals. While making a booking through your app if the users get special booking discounts or deals on the travel packages, they become more interested! Thus, mobile apps are making everything easier and smoother.

Other than providing all the above-mentioned benefits, such travel and tourism-oriented apps are good and potent marketing tools. More interestingly, it helps to offer the users improved and customized tour packages. Additionally, you would get access to real videos and pictures of your destination prior to your visit! How exciting is that! This would help you to plan your trip in a better and in a more organized way.

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Want to Secure Your Home? Get Assistance of Android Apps

Mobile technology is progressing rapidly and bestowing its blessings on the diverse industries. The home security is getting smarter, easier, smoother as well as cheaper with time using the latest enhancements in the technological field. When you have a smartphone with a good internet connection in your hand, overcoming many obstacles becomes very easy in today's tech-savvy era.

Who does not want better security for their home? With the efficient help of iOS and Android app development advances, maintaining home security is now, even more, easier and effortless. There are plenty of app development firms that can help you by crafting and devising such creative and unique apps. Choose the right app development firm and make your own mobile application. Here is a list of some of the best apps that offer remarkable home security!

# 1 Alfred Home Security Camera
A popular entry in this list is the Alfred Home Security Camera. You can reuse your old smartphones using this application. Some of the remarkable features of these applications are live video streaming, a good walkie-talkie function, remote access, zooming, free cloud storage along with many other things. Most of the intriguing features of this app are available for free of cost. However, features like HD recording is available only when you take a monthly subscription.

# 2 AtHome Camera
This feature-rich application is available for multiple platforms such as iOS, Android, Windows and Mac. Two separate applications together offer remarkable home security services. With the help of the camera app, your device would turn into a camera. Using the other application, you can surveil it. Some of the mentionable features of AtHome Camera are remote monitoring, facial recognition, multi-view camera facilities, time-lapse recording and many more. If you want, you can get the hardware cameras offered with the apps as well. The app is available for free but not the hardware cameras!

# 3 IP Webcam
With a few basic yet critical features, IP Webcam is a simple and easy-to-use application and a popular entry in this list of home security apps. Using this app, your phone would turn into a remote camera. Live video streaming, VLC player support, motion detection, support for video chat, Dropbox, FTP servers etc. are some of the major features of IP Webcam. You can get this application without spending a single penny.

# 4 WardenCam
Whether you have a WiFi connection, 4G or 3G connection, WardenCam would work smothlessly anywhere! Support for Dropbox, Google Drive, two-way audio along with multi-camera facilities, motion alerts and detection etc. are available in the long list of features offered by this app. This application is easy-to-use and has decent UI. Interestingly, to get this app, you would not have to subscribe to monthly charges. You only need to make a one-time minimum payment.

So, there were some of the home security apps using which you can stay headache-free!

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The 10 Proven Best Free Mobile Messaging Apps

Developers the world over are constantly innovating. They design and develop messaging apps that let us stay connected conveniently to each other in this fast-paced modern world. Most of these apps require you to subscribe or pay to download and install. Quite a few number though are available absolutely free-of-charge.

We are going to highlight, and briefly explain, our selection of the top ten best free mobile messaging apps as of the year 2018. These apps generally allow users to make free voice and video calls, share instant messages, photos, and even text messages. We hope this will help you get started hassle-free. A selection of the 10 proven best free mobile messaging Apps.

# 1: WhatsApp

This is perhaps the king of mobile messaging apps. It was jointly developed by Brian Acton and Jan Kuom. The app was taken over by Facebook Inc. in February 2014. It currently boasts over 1.5 billion total users who are spread out in over 180 countries. It is also visited by 450 million users monthly and 315 million users daily.

The app basically lets users send each other instant messages, make video and voices calls, and send free text messages among other features. It does have a payment option which, at the moment, is limited to India alone. This is the WhatsApp Pay feature. All the transactions are processed by the Unified Payments Interface.

# 2: Facebook Messenger

Closely trailing WhatsApp is the Facebook Messenger. As the name suggests, it was indeed developed by and is owned by Facebook Incorporated. It boasts 1.4 billion active users as of December 2017. It is currently installed on 87.5% of all Android devices in circulation. It does have a payment option which is still in beta version at the moment.

This messaging app enables two Facebook users to chat, exchange files and photos, make video calls, and even send each other text messages. It does not require the subscribers to share their telephone contacts as each user logs in with his Facebook username.

# 3: WeChat

WeChat stands apart from the top messaging apps in that it originates from the most illegally location – China. By the close of the year 2017, it had around 963 million monthly active users. It is basically a social chatting tool that lets its users chat freely with their friends. It also has a friend-finder tool which enables you to track the location of your contacts via the GPRS functionality.

It does support a range of payment options. These include Native In-App Payments, QR Code, Quick Pay, and In-App Web-Based. Because of this, it brings along the benefit of utmost convenience to its users.

# 4: Telegram

This Russian-developed instant messaging app is cloud-based. This simply means that it stores all the conversations, files, and data in a cloud. It thereafter avails this data to its users regardless of their precise locations on the globe. It grants its users the ability to send instant messages, exchange photos, files, videos, audio, and stickers.

At the moment, it has 180 million active users globally. The app has variants that are compatible with various operating systems and platforms. Among these are iOS, Android, MacOS, Windows Phone, Linux, and Windows NT.

It also has a payment option. This option basically acts as an intermediary between the end user-payer, the bot developer, and their preferred payment platform.

# 5: Snapchat

In sharp contrast to other mobile messaging apps, Snapchat is multimedia. This simply means that it handles and transfers files of various formats and types. It lets users chat instantly, share files and photos, and hold live video conferencing, among others.

It had a whooping 187 million daily users as of the end of 2017. It is also available in 22 languages ​​and is primarily popular among North American and European teens.

Other than sending each other messages, the app also allows users to send money to one another. The money is dismissed by use of Square Cash's email payment platform.

# 6: Line

Unlike most other mobile messaging apps that are restricted to mobile devices, Line accommodates multiple electronics. It can work well via cellphones, personal computers, laptops, tablets, and smartphones. It is free-of-charge and commands an active user base of about 217 million people. It is mainly restricted to Asia though.

With this app, users can chat; make conference voice and video calls, exchange photos and stickers, and even play games! It does have a payment platform called LINE Pay. This provides a secure and trustworthy payment service.

# 7: KIK

Developed by the Canadian company, KIK Interactive, this software is a freeware instant messaging mobile app. It is available free-of-charge via the iOS and Android operating systems. It is also free to operate as it utilizes your smartphone's data plan or the Wi-Fi connectivity to send and receive mobile web pages, instant messages, videos, photos, and sketches.

In the year-ended 2017, it had 300 million active users. It is especially popular among US teens. The app launched its own digital currency called Kin. With this currency, users will be able to earn and buy items from inside the app.

# 8: IMO

IMO supports and works well alongside other big instant messaging names like Yahoo !, AIM, Google Talk, Facebook Chat, and MSN Messenger. It basically lets you chat instantly with all your contacts in the aforementioned social networking sites. This saves you a great deal of time and effort as it absolves you from the need to log in to those sites separately.

Other than sending and receiving instant messages, the app also lets users make and receive video and voice calls, for free! At the end of 2017, the app had been downloaded 500 million times especially by the younger range of teenagers.

# 9: Viber

Founded in 2003, this social chatting app bears several similarities with most other mobile messaging apps. It is cross-platform in that it can work well across multiple operating systems and platforms. Examples of these are iOS, Microsoft Windows, Android, Linux, and MacOS. It had a whooping 980 million registered users worldwide as of the year-ended 2017.

Apart from merely chatting, the app also enables its users to make phone calls to each other, absolutely free! Other than that, it also enables users to exchange media – like images and video records. It has no payment platform of its own.

# 10: Kakaotalk

Closing our list of the top mobile messaging apps is this free mobile instant messaging application for smartphones. With a pretty small user base of just about 49.7 million10, this app is mainly limited to South Korea and much of Asia. It does have a bright future though as more and more people are anticipated to download it in the future.

The app is loaded with free text and free call features. It also works well across multiple platforms as MacOS, Bada OS, Android OS, Windows Phone, BlackBerry, Windows, and Nokia Asha.

It also comes along with KakaoPay which basically allows users to pay for certain products online using their KakaoTalk account. It also allows users to securely transfer money to their relevant bank account from their Kakaotalk chat. They do this without necessarily using any of their authentication certificate or one-time-password (OTP).


Mobile apps for Android and iOS are indeed here to stay. Moreover, they also play a crucial role in enhancing how we connect to and share with people all around us. You just can not afford to overlook them at all; not when you own a smartphone.

For this reason, you have to make every effort to download and install at least one of the free mobile messaging apps. The 10 best free mobile messaging apps we have identified and reviewed above will usually give you the much-needed starting point.

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Choosing Among Native, Web and Hybrid Apps – What’s the Difference?

2018 marks the 10th anniversary of the app ecosystem that we recognize today. It is estimated that there are 12 million mobile app developers worldwide. As smart phones become more affordable, apps have also become ubiquitous. Android leads the pack with almost 6 million developers creating apps for the Playstore while almost 3 million are focusing on the Apple App store.

Many small businesses are still relevant to embrace mobile. They have already invested on a website and are satisfied with the current amount of traffic. But because of the tectonic shift in the digital space, failing to adapt to a mobile market may not only mean missed opportunities, but can also spell the future demise of their business.

To stay competitive, you must keep abreast of your customer online preferences and behavior. Apps can play a major role in improving customer engagement, facilitating payments, fostering loyalty and boosting the bottom line. When deciding to create an app for your business, there are three main approaches to consider: native, web, or hybrid approach. Each has its own benefits depending on your business objectives and resources. Here is a lowdown on these different types of app:

Native Apps

Native apps are quicker and more responsive. They are referred to as “native” since they were made for a specific platform such as Apple iOS or Android. They are made using the Software Development Kits (SDK) for a certain framework, hardware platform or operating system. Since they are optimized to the device's operating system, they can have full access to the gadget's capabilities including the camera, mic, GPS, etc. without dealing with complexity of native plugins. It can also store data that can be accessed offline. Because of the better responsiveness, it is best for graphical applications, HD games, and intensive animation applications. Since native apps are more stable and reliable, users report a better user experience and spend more time utilizing them other types of apps.

One drawback is that each platform requires the development of apps using a specific coding language. This leads different skill sets from app development team which can add to the cost. Each app store also has their own approval and publication process that can cause delays to the release of the app.

Web Apps

Web apps are basically websites that are configured to have the look and feel of real apps provided the device has a web browser. To “install” them, the user simply creates shortcuts to their home screen. They are run by a browser and usually written in cross-platform technologies such as HTML, CSS, and JavaScript, which are common coding languages. Because they are cross-platform ready, you do not need a team of developers that are well-versed in the Apple iOS or Android platforms. This makes creating them significantly less expensive. Compared to native apps, web apps also easier to distribute. You have more freedom in designing them and are not bound by the rules imposed by Google or Apple. They are more convenient to maintain and update especially when you want to keep adding novel features

However, they require internet access and the quality of their performance are dependent om the wifi speed or strength of the cell signal. They also have limited graphic ability and low device integration. They can not access certain phones features such as the mic or camera. Touch gestures are not always responsive and can have a noticeable “lag”, which can affect negatively affect user experience.

Hybrid Apps

Hybrid apps combine beneficial features of the native app and web app technologies. The objective of creating a hybrid app is to provide the experience of native app while keeping the simplicity of a web app. Some developers choose hybrid apps to conveniently integrate device features such as GPS, camera or push notifications. Since hybrid apps can be distributed through app stores, they have the added benefit of accessing the customer base of Apple and Google's platforms. Because they are still essentially web apps, they are cheaper to develop but may require experts that have more specialized knowledge of the different interfaces and features of the phone. They also still fall short when it comes to a native app's polished look and feel, graphical abilities and responsiveness.

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