SEO Services – What Features Should You Be Offered?

The success of a business increasingly depends on its ability to attract customers on the internet. If you feel that your business does not have enough visibility on the internet, or that your online efforts do not get the desired results, then you need to hire a company that offers SEO services. There are quite a few such companies in business today, and this makes it quite tough for you to select one. However, the best SEO Company will offer you a wide range of services apart from search engine optimization.

Search engine optimization is the main service you will require because it helps increase your website's organic rankings. This will help you get lots of traffic to your site when people use search engine keywords corresponding to the ones you have used to describe the products or services you are selling. Since people increasingly use the internet to search for information on the things that they wish to buy, you need to ensure that your business is visible to the right people.

You should also get assistance with web design. It is unduly easy to use a website template but it is illegally that this website will have SEO friendly features especially ease of navigation. A SEO company will create a website that is not just attractive but also supports your business goals. Your site should have plenty of high quality content, both in terms of pictures, videos and written material that will ensure that people keep coming back to your site.

Online success these days depends very much on social media. Facebook, YouTube, Twitter and Pinterest can be used to generate a great deal of interest about your company without requiring a great deal of money. This is also a great way to connect with your customers and stay ahead of trends in your industry.

Another service you will need is online reputation management. Your consultant should hide or remove all negative comments about your company on the internet so that people trying to do research on your company do not read it.

It is best to select a SEO services company that has a great deal of experience, even if this company is slightly more expensive than the average. In addition, the company should have sufficient resources to ensure that your company gets plenty of personalized attention. The right company will ensure that your business features very high on search engine rankings.

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Designed to Impress

MAIN FEATURES – 10.1 inch Super IPS + display with 1366×768 resolution, Windows 8 RT platform | NVIDIA Tegra 3 Quad-Core CPU clocked at 1.3 GHz, Bluetooth v4.0, 802.11 b / g / n wireless LAN, 32GB SSD, 2GB DDR3 RAM, 8MP auto focus primary camera, 2MP secondary camera, 1080p video recording, Quad speakers with Sonic Master Audio and in-built mic, Micro HDMI port, Micro SD card reader (SDHC), micro slot and a USB 2.0 port

Display, design and ergonomics

The ASUS Vivo Tab RT (TF600TG-1B084R) is incredibly lightweight and thin with a metallic finish, so making it a pleasure to handle it comfortably as an ultraportable device. It sports a gorgeous 10.1 inch super IPS + multi touch screen with WXGA resolution that ensures wide viewing angles and stunning visuals. The Corning fit glass protects it against scratches. Outdoor legibility under bright lights is satisfactory.To savor the real mobile experience; one can utilize the dock keyboard functionality that helps switch between the laptop and tablet modes.

Processor, GPU, OS, Memory and storage

The potent Quad-core NVIDIA tegra 3 processor takes care of the performance demands and when combined with the tablet's 2gb of ddr3 RAM and a graphics processing unit designed by NVIDIA (the well known graphics giant), the device becomes capable to execute high-end games as well. The tile-centric user interface of Windows 8 RT is visually appealing and works seamlessly, intelligently incorporating multiple tablet UI features linked with swipes, taps and other gestures. To manage productivity, Microsoft offers pre-loaded Office Home and Student 2013 RT. The storage capacity of the tab is limited to 32GB.


The Lithium polymer battery guarantees up to 9 hours of usage on the tablet mode and 16 hours on the dock mode.

Camera and multimedia

To enjoy excellent high quality audio, Asus equipped the device with quad speakers and Sonic master Audio technology.

The magnificent 8 MP rear camera captures images that are lifelike and vivid. The shots are impressive even in low-light environment. The camera also boasts of a large aperture lens (f / 2.2), hybrid Infrared filter, touch to focus feature and an increased shutter speed that tends to decrease motion-blur. The essential built-in LED flash is also present. The 2MP front facing camera is capable of recording high quality 1080p videos for video conferencing using Skype and other similar software. The rear facing camera can also record 1080p videos as well.

Connectivity and sensors

Connectivity staples include Wifi b / g / n, 3g, Bluetooth v4.0, GPS, NFC and the array of ports include micro HDMI, USB 2.0 and a 3.5 mm audio jack. There's a microSD card reader too. Sensors include Gyroscope, Ambient light sensor and e-compass.

Finally, here's a quick wrap up of all that has been mentioned so far.


-Excellent front and rear camera

-Lightweight and thin

-Good battery backup

-Optimized for gaming

-Brilliant Display

-Awesome sound quality


-hefty price tag

-Low storage capacity

There is virtually nothing to complain about the ASUS Vivo Tab RT, it promises to diminish the line that segregates laptops from tablet PCs. Whether it is Multimedia, Gaming, Internet Browsing, managing tasks or even professional photo, video and sound editing, the tablet delivers a stellar performance in all of these segments.Overall, the tab packs a punch, and the specs are pretty heavy duty for this light and thin tablet. It is definitely worth the high price tag.

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Hiring A Computer Repair Service – What Features To Look For

Computers have become such an important part of our lives that it is impossible to think of doing without them. It is not an exaggeration to say that your day will go to pieces in case your computer is not working for some reason. However, hiring a computer repair firm is no small task because there are quite a few factors to be considered. Since the computer is such an important device, you can not afford to take chances with it.

1. Always select a computer repair company that has plenty of experience in this field. The repair technicians should be able to handle all variants of computers without any problems. There are many different types of operating systems in use in addition to numerous software programs installed in computers. The technician should be able to give you a repaired computer with the latest versions of all the software you need.

2. The company should be a reliable one that completes the work within the time frame committed to you. It is always easy to deal with a company that has a professional outlook. You should also be able to rely on it to offer you the right advice regarding upgrades and installation of software programs.

3. It should be affordable. This is very important when it comes to a home computer since you'll have to pay for it out of your pocket. At the same time, the low tariffs should not be at the expense of quality and reliability.

4. The company should offer you a variety of services apart from simple repairs. For instance, it should also be able to do CCTV installation, gate control and setting up a computer network, just to name a few services. If you can rely on one company for all your related services then you will save a great deal of time, money and effort looking for different companies to deal with.

5. If the repair company has plenty of clients then it means that it is good at what it does. However, make sure that you get personalized attention from it or else you should look for another company to deal with. In other words, you should not have to keep following up with the company to get your computer repaired.

It is always best to select a repair service that comes highly recommended by your friends, family members or co-workers. Word of mouth recommendation is always more reliable than advertisements that have been paid for by the company.

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Smart Apps for Smart Weight Loss

Shedding off those extra pounds can be an ordeal. However, with the tech savvy world around you, you can now keep track of how much you are losing and at what rate. There are so many apps which help you monitor your weight and even help you remind what is healthy for you and what is not.

Read on more to find out which application is the best for you:

  • Lose it!

If you are searching for a simple application which will monitor your daily calories, then this app is a must have for you. With lose it! you are able to track how many calories are being consumed. Moreover, the setup is pretty easy and the interface is user-friendly. All you need to do is feed some personal details and document your goals. After this, the app creates a diet plan which shows how much calories have been consumed. Basically, this app is like an exercise log which calculates your daily calorie intake automatically. The best part is that, it is free for both android as well as iPhone users.

  • Weight Watchers mobile

For all those associated with the weight watchers program, this is an amazing app. As it is, the diets of the program are the easiest to follow. This app makes the process even more awesome. It helps you keep track of all the points, the eating limit and thereby, track your weight loss progress, step-by-step. This is particularly useful when you are at a restaurant or during work-outs. Moreover, the app is filled with lots of useful content including low-calorie recipes, the success stories of the fellow members etc. This is also a free application which can be downloaded on your Android or iPhone. However, the full benefits can be redeemed only by the Weight Watchers members.

  • Fooducate

It is important to know what you are eating if you want to stay healthy. Fooducate is a cool app which allows you to know the nutritional value of a product by simply scanning its bar code. This app comes in real handy when you are at a grocery store or supermarket. Also, it will give you information in better way which is easily comprehensible. This application is also free of cost and supports both iPhone as well as android.

  • Cardio trainer

The cardio trainer is one of the premier apps on android when it comes to fitness. With the help of this app, one is able to track multifarious activities such as running, hiking, cycling and more. Basically, it uses GPS and a built-in pedometer which monitors speed, elevation, distance as well as the routes taken. It is an amazing tool to set and reach goals. Moreover, it saves the exercises performed and keeps track of your progress. People who are more focused on weight loss can also keep a track of the calories consumed. It is not available on iPhone though.

  • My fitness pal

In many ways, this application is similar to lose it! It can act as a digital food journal by recording and tracking calories. It automatically generates statistics and calorie intakes after taking input of personal details.

While all these applications are terrific tools to help you in reducing weight, it is up to you to how to put them to work. Unless you perform, these will not be of any use. Start by performing exercise and a healthy diet. The healthy body will soon follow.

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The Top 5 Technology Tips That College Freshman Must Know

The first year of college is where you enter into adult life of independence and being responsible and accountable. Among the many things that you will be taking care of, there are some important issues concerning the use of technology in the dorm rooms that would make your life easier.

1. Phishing Scams
According to UC Berkeley, phishing is an ongoing threat to the Campus. “Phishing is potentially one of the most damaging internet security issues to our college students.” By definition, phishing is a scam by which an e-mail user is duped into revealing personal or confidential account information which can be used illicitly by the scammer. Usually the phishing e-mail will consist of a link to a fake web site that looks identical to the real web site of financial institutions or forged university accounts.

Steps to follow to prevent personal data being 'phished':
• Be vigilant and cautious. Never give out personal information or passwords through email.
• Keep your antivirus software and firewall up to date.
• Check the email address to see if it does match the email address of the organization.
• Do not click at the link to go to the organization's web site. Open a new web browser and type in the web address yourself.
• Do not click on links in an email you believe to be fraudulent-it could be a link to a malware software auto-download.
• Check the security certificate of any website into which you are entering sensitive data. They should usually begin with 'https: //'. Some browsers will display padlock symbols in the address and status bars. Anything on a website saying it is safe can be falsified and is not verified by the browser you are using, and so should not be trusted.
• Check with the internet security department of your college to see the kind of recent scams being reported or the advice provided. For example, UC Berkeley posted important information at their site: .

2. Electronic appliances and accessories to bring to the dorm
Beside the obvious items: laptop, smart phone, alarm clock and chargers, have you thought of these electronic appliances and accessories to bring to college?
• Noise-cancelling headphones
• Extension cords and cable ties
• Airprint inkjet or laser printer
• Replacement printer ink or laser toner cartridges
Shelf life of unopened ink or laser toner cartridges can be expected to be about 1 year. Compatible or remanufactured printer ink or laser toner cartridges provide cost savings of up to 80% as compared to OEM The best thing is that you can order online and have them delivered to your college mailing address.
• Back up hard-drive
• E-reader or tablet
More and more textbooks are made available in electronic versions. You may want to invest in an e-reader or tablet that enables you to carry your textbooks around campus easily and study on the go.

3. A wireless set up in the dorm room
Image freshmen usually stay in double or triple rooms where space and internet ports are limited. This requires smart organization. Given the number of devices that may need wifi connection, a wireless router is essential. Search the student forum to find out how the current students are setting up the wireless connection.

You will need a working, always-on, broadband internet access with a DSL or cable modem. You will also need a wireless, broadband router with built-in firewall. Then, set up your personal wifi network. Usually it will be a simple “One Step Setup” process explained in the manual.

4. How to find my lost phone or tablet?
This is something to think about before your phone, notebook or tablet is being stolen. iPhone and Android phones provide apps to track your device. Be sure to set up the apps. For Android phones, free apps like 'Lookout' or 'Avast!' can help you locate, remote lock and remote wipe your phone. Apple offers 'Find My iPhone' app to locate lost iPhone, MacBook, iPod Touch or iPad. There are good suggestions from this forum: .

5. Cloud storage.
Cloud storage means cyber storage of your media and document files and it is an effective data back-up methodology. An internet hosting service is needed and it allows users to upload files that could then be accessed over the internet from a different computer, tablet, smart phone or networked device, by the same user or possibly by other users, after a password or other authentication is provided. Cloud storage can be expensive. However, there are some free and limited cloud storage services to tap into. To name a few, CNET, Dropbox, Google Drive, SkyDrive and Evernote all provide free and limited space cloud storage services.

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What to Do When Your Windows PC Is Infected?

It is not easy to keep your PC free from infections especially when it comes to countering Malware threat. Even after taking care of the basics such as regular security patches, not accessing suspicious e-mail links and steering past potential online threats there are still chances of malware infection.

The biggest threat that comes across to your system is that of Trojan or something similar that goes undetected. However if you know how to remove it and deal with it, then you might be able to save data damage and system intrusion.

Just by keeping a few essentials in mind you will be able to keep your PC free of infection. Let us learn about the tips that you can apply.

Verify the infection

The most essential thing is to realize what kind of infection you are dealing with. It is important to get the origin of the problem rather than opting for fixing your software, hardware or the error. This needs to be taken into consideration as this is when you can nip the infection in the bud. A few signs like slow PC is the first sign that something might be wrong. Here is what you should do:

• Right click on the task bar-> Task Manager
• Go to Processes Tab and check for suspicious programs, files including strange file names, symbols and odd description
• Select the files and Kill them by hiring End Process button

Tell Tale Signs of Malware Infection

If you already have malware infection in your system then chances are you might not be able to get rid of it. The largest sign of a potent infection is freezing of the antivirus program. If this is so, then you need to take immediate steps to eliminate it. You may also be receiving fake warnings asking you to share your financial details including credit card info for purchasing an antivirus. Other pointers include sudden pop-ups that display warning messages asking you to run.exe files on your system. These are often malware infected files that quickly spread infection once these are accessed by the user.

All these are the tricks by malware developers who are money mongering from users. All these warnings that appear as a threat of infection asking you to share your financial information are fake. You may even come across messages that will warn you against hard drive failure, system issues, dangerous malware attack or Trojan in your PC. These are not to be believed.

Checking and verifying online

The best course of action is to verify the warning messages that appear on your screen by checking online. There is no need to blindly follow or believe these pop up warning messages, instead look up in search engine for these phrases. Chances are that you might discover people who are already dealing with the same kind of infection. This can help you find a resolution to the problem that you are already facing. Additionally, seeking an online help forum is the best way to deal with the situation. Another thing to keep in mind is to perform a full PC scan to find out if there is an infection. Seeking advice from reputed websites can also be of help.

Using Scanner in Safe Mode

When you are running your system on Windows then you have an option to run a scan on Safe Mode. This is the best boot option as you will be able to run system with minimal OS version, this means dealing with less infection. Additionally, the files that are already infected will not be loaded in this mode. Here is what you can do:

• Boot your PC and press F8 till the screen displays boot options
• Use the arrow keys to select Safe Mode with Networking option and hit Enter key
• On reaching Safe Mode screen launch IE as this is the best browser option
• Use an online scanner like Bitdefender or ESET Online Scanner, click to accept the add-in's to proceed further
• Select Advanced settings to enable extra analysis for scrutinizing your system

It may take a bit longer for the scan to be performed with results displayed in a detailed report. This is the only way you will be able to find out what went wrong and remove the infected files.

Even after taking the above mentioned steps if the infection persists then the following will help:

• Using a bootable Linux antivirus based CD
• Download a bootable virus scanner and create a CD like Kaspersky Rescue Disk
• Manually choose the option of Update Center tab and initiate update and follow the command prompts
• Ensure that the system security level is checked to highest and check all the files that you need to scan

After the process is complete, which may take a while, re-boot your system in normal Windows mode. It is advisable to uninstall your old antivirus software and replace it with a new program.

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What Is So Fascinating About the Latest Hybrid Tablet by Samsung?

Samsung is known to bring out the most innovative products and bring advanced software technology to the digital market. This time too it has come out with a convertible / hybrid tablet called ATIV Q. It is said to be one of its kind providing dual OS booting that gives you the best of both worlds in terms of technology and software.

Let us find out more about this brilliant gadget.

All about Samsung ATIV Q

Samsung has recently come out with its latest in tablet, the ATIV Q that comes with a surprising hybrid element in terms of its OS. This tablet runs on Android 4.2.2 as well as Windows 8 OS. This means as a technology user you will be granted with the best of both the worlds including the apps and UI.

With dual OS, you might feel as if the tablet's display has have become cluttered. However, this is not the case as this tablet gives you the option to log on to any one of the OS as both are hosted individually. This gives you the opportunity to run your tablet on any software. Activities like data and file transition work well without any disruptions or performance lag.

Design and Screen

The Samsung ATIV Q is a hybrid not only in terms of dual OS but also in terms of its physical aspect. This tablet provides you four different modes for your convenience such as, stand, tablet, floating and typing. It seems that Samsung has indeed come out with an innovative product in terms of design as well. Using each mode to your benefit makes this tablet all the more fascinating. Its floating mode for instance offers you an upright position of the screen; typing is all about giving you the freedom to utilize the keyboard of this tablet.

The unit measures 13.3-inches by 13.9mm and weighs 1.29kg. All this indicates that you will have no issues in handling this tablet with one hand while typing with another. The tablet looks well well built and the physical form is even all over making it good to look at. Initially this tab is available in black; other things include two USB ports with 2.0 and 3.0. Support for HDMI and MicroSD is available.

The Samsung ATIV Q has a screen measuring 13.3-inch with full HD offering and a resolution of 3200 x 1800 pixel. The density is that of 275 ppi, it is better than that of the iPad with 264ppi. Better pixel density enables in streaming sharp images and media content. The color display is life like, vivid and the brightness is impressive. You will be easily able to view the screen at different viewing angles; the touch is highly responsive and sensitive. You can even transform this tablet to a notebook by attaching a QWERTY keyboard to it.


The hybrid tab ATIV Q is powered with Intel Core i5 processor along with Intel 4400 HD Graphics and a 4GB RAM. All this indicates that this convertible hybrid tablet is loaded to provide you with the best experience in relation to performance. You will appreciate its smooth functioning and the ability to display crisp graphics. Adding Intel to its unit is the best that Samsung has done with ATIV Q.

Adding the latest OS offering from Microsoft with Windows 8 along with Android 4.2.2 this tablet is a pleasant mix. The Windows 8 allows you to work on this tablet like a regular laptop with the advantage of the Office tools and the layout. Switching over to Android will give you the opportunity to unwind with the touch-screen games and swiping through the apps provided by Google Play store.

The most surprising aspect is that with it you can pin Android apps to Windows 8 home screen. This is where Samsung gives you the best experience of working with both the OS simultaneously. With this, you have the advantage of creating shortcuts and easily navigate between both the content levels.

The SideSync compatibility is yet another added advantage that Samsung has provided. This allows you to use your tab like a second screen. Streaming media and content is now easy as well as fascinating.

The storage space provided is that of 128GB SSD giving you ample space for storing all your content. Battery life too is an impressive 9 hour; This is of course as claimed by Samsung. However, there is no indication of the battery power by Samsung.

In conclusion, to all that is mentioned above it can be said that Samsung ATIV Q is a mix of fascinating hybrid features.

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Has Apple Come Out With the Most Innovative OS?

Apple has recently announced its most awaited and anticipated upgraded version of its OS. The arrival of iOS 7 is what everyone has been looking forward to. However, even after the much-awaited launch it looks that this new version of OS is not the innovative change that one would actually agree upon. It seems to have been inspired by various platforms of other Oss.

There are visible points which reflect the fact that it Apple has not been able to come out with an innovative and new OS.

The Color Palette

The most visible difference is the color palette design. Till 2007, Apple had managed to retain the glossy look of the color palette. However, with this latest change it looks that things have changed a lot, the design of the palette seems to resemble the Windows'. Moreover, it now resembles the icon screen of Android Jelly bean. The layout of the apps is tweaked but still retains the old look when it comes to its apps.

The Slide Function

iOS 7 had incorporated a new function for unlocking the phone by sliding. This slider function looks to be similar to that of Android. Android has long been using the function of horizontal unlock, it has recently changed the unlock functionality to swipe. Here it looks that Apple has been inspired by this slide function and adopted it in its OS.

Introducing Real-time

iOS 7 has the new feature of multitasking with apps running in real time. All this is neatly organized in a swipe layout for user convenience. However, this might as well remind you about Windows Phone that has something similar in their UI.

Control Center Functionality

With the latest upgrade in its OS, Apple has introduced the functionality of Control Center in its iOS 7. This feature has long been dominating the OS of Android UI. The similarity of buttons and its size for easy navigation including quick access to Wi-Fi, Bluetooth and Airplane Mode does look similar.

Swiping Up for Killing Apps

App killing is the most essential thing that comes to the mind of a user especially when one needs to quickly quit an app or free memory. Apple too has introduced the quick swiping up function for killing apps. Even if you are in the multitasking bar you just need to flick it up and it is gone. However, this concept seems to have been in WebOS by Palm ever since 2009.

Safari Tab View Feature

The tab view is the latest addition to the updated Safari browser that is going to be additional advantage for iOS 7 users. This brings Safari at par with the Google Chrome tab view feature.


After considering the above-mentioned visible updates incorporated by Apple in its latest OS it looks that these are in fact inspired by various other platforms. However, to give a fair trial to iOS it can be said that these tweaks are worth the much-expected updates.

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Instagram Video Feature: Adding a New Flavor

Instagram has long been popular among Facebook users. Rumors immediately started circulating as soon as the invitation started rolling about a big event to launch an idea. Everyone on the technology news media were speculating that Instagram and Facebook are about to announce about a takeover of Vine service. However, the service that is provided to Android and iOS users is about the latest version of Instagram 4.0 with the feature of Video.

Video Service on Instagram

Initially you need to install the update on your device. After the installation is done, an icon will appear on the screen. Instagram works by automatically loading the video once you stop playing it. You need to take action for downloading the video on your device. Additionally, for replaying the video you would need to tap on it as it would not replay in a loop like Vine does. You can click like and add comments on a video. Instagram allows you to view videos directly.

As far as recording a video is concerned, you need to take more than usual steps especially if you are addicted to Vine. Here is what you can do:

• Tap on the icon of Instagram video icon
• This will launch the video recording mode of the app
• Now you have 15 seconds to record a video as against 6 seconds against that offered by Vine.

Recording and deleting a video

The simplest way of recording a video is to tap and hold down the red camera icon until you want to record. A blue line at the bottom of the recording window will appear indicating progress of the video. If after recording a video clip you are not satisfied by results then to delete it you tap the X button, the clip will turn red, then tap the trash button to remove it. Start recording again, when you are done you can choose a filter by tapping Next.


This new updated version of the app gives you a total of 13 filters that are designed for video. This helps you choose the filter accordingly. Keep taping Next until you find the perfect filter that is required for your video. Additionally, you can choose to turn on or turn off the feature of Cinema for ensuring good video quality.

Choosing Cover Frame

You are allowed to choose a preview frame for your video called the Cover Frame. Select it by just sliding the box along the film length. This way you will be able to preview and discover various frames. You are offered a single frame that adorns your video and can be shared across your social network. By choosing appropriate frame, you will be able to gain instant hits and likes. After you are done, you need to share it across the network. The process involved is as easy as sharing a picture and adding a caption to it, this time it includes hash tags too. This will determine where you are about to share it. After sharing the video, it automatically gets stored in the Camera Roll if you are using an iOS device or in the Gallery if you are an Android user.

It seems that this time Instagram has all that is to offer and fascinate its users world over. Install this app and enjoy the video.

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How to Choose an Ammonia Free Screen Cleaner

Using an anti-reflective layer, or AR, on optical devices has become an increasingly popular choice among manufacturers, yet suppliers and professionals suggest against the use of cleaning them with lens cleaners which have within their formulation, the chemical ammonia. In fact, the majority of prescription specters and sunglasses now have anti reflective coverage on their surfaces, and so do a lot of screens.

These AR finishes provide a large selection of advantages, both cosmetic and optical, yet can be destroyed if the wrong type of cleaning liquid is used on them.

Anti-reflective covering coatings improve lens by allowing for additional light to pass through it, offering a lens that supplies a much better image because of the reduced reflection. An optical expert would certainly say that this advances visual acuity.

These benefits are not without a drawback when it comes to them getting unclean, and afterwards additionally when cleaning them. AR coated lenses tend to become dirtier less quickly, compared to their non-coated counterparts, and they scratch less compared to un-coated lenses.

Although the anti-reflective finishes provided in today's personal computing and optical items are significantly less intolerable to scratching, and less complicated to cleanse, AR finishes still require careful attention in order to keep them in best condition.

The very best AR coating systems for lenses frequently have what is known as a “hydrophobic layer” which fends off water, plus a scratch resistant coating for a much better durability against damage, and a longer lens life.

There are various brands of AR finishes that differ substantively in their chemical makeup and effectiveness, so it is not possible to generalize. Always consult your eyeglass supplier or the lens producer for correct cleaning directions. Neverheless, most professionals suggest against the use of ammonia based, and non “ammonia-free” lens and display cleaning items.

You can review a lot more on this subject at: .

The professionals say that it is an error to use ammonia, bleach, vinegar, or window cleaner, type cleaning agents which can damage lenses and their finishes.

It is clear that as the majority of lenses are now covered, normally with an anti-reflective layer, this has almost ended up being the normal response advised by default for all lenses.

Although not that many individuals would use window cleaner for lens cleaning, the message is loud and clear that these cleaning items contain ammonia that will strip scratch-resistant finishes from the lenses, and can also discolor plastic frames and fade colored glasses, as well.

It is true that various other ammonia based items may contain much less ammonia and still clean your lenses effectively, yet the message is simple, do not risk it! It is best to use “ammonia-free” lens and display cleaners at all times.

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